When working with The Craig Business Group, you will receive personalized service from an experienced National Yellow Pages Account Manager, backed by a team of highly skilled professionals in the areas of creative development, media planning, order processing, and publisher negotiations.

We offer a variety of Yellow Page services, including:
Select a Service Account Management Strategic Planning Research Specialty Directories White Pages Coordination Creative Development Internet Yellow Pages Reporting Billing Additional Agency Services View All

Account Management
Personalized service from experienced professionals. As a client of The Craig Business Group, you can rest assure that your directory program is in good hands, handled by an experienced Account Team. Of course we have other clients, but you won't know it when you work with us.

We do this for a living, so you don't have to. We know that you can get lost in endless piles of paperwork with Yellow Pages… so we make it easy by offering online and e-mail approvals of orders, artwork and white page listings.

Strategic Planning
250 Publishers ... 4,000 Headings ... 7,000 Directories

Why tackle that on your own when we do it for a living? We're specialists in planning and purchasing print and online Yellow Pages. It's our job to guide you through the advertising process... everything from directory and heading selection to evaluating the competitive environment, selecting ad units, developing creative, researching publisher incentives, budgeting, testing and how to integrate print and online advertising into a cohesive program.

We work for you... not the publishers. We are an independent agency dedicated to maximizing your Yellow Pages investment. Ask us for a free analysis of your current program. Let us show you what we can do for you.

Research
The great thing about Yellow Pages is that they are measurable. Do you know what your return-on-investment is for your advertising? You should... but if you don't we can help.

The industry spends a great deal of time and effort to provide secondary research on directories, headings, etc. All of the information is readily available to us... and to you.

• Am I spending too much or too little in Yellow Pages?
• Is bigger better... Will a larger ad lead to increased sales?
• Does color make a difference?
• Are independent (non-telephone company) directories worthwhile?
• Is a particular directory or heading working for me?
• Any other questions you need answered? We can find them for you.

Specialty Directories
4,000 directories and growing.

Are you overwhelmed with expansion books, mini directories, specialty and ethnic directories? We look at all the directories available to determine the most effective mix for you and your customers. Unlike other agencies, we take the time and effort to track down free advertising publishers offered to national advertisers. We don't make any money by doing this, but it's yours and it's free... you should take advantage of it.

Haven't seen any freebies coming from your agency? They're out there... call us.

White Pages Coordination
We know... White Pages are a headache for you. We also know how important it is that your listing be accurate- an increasingly difficult task in this world of expanding options for phone service. Did you know that switching service providers can effect, or even eliminate your listing from the White Pages? We do... and we can help you navigate through the world of utility and independent service providers.

Bottom-line... you need your listing to print correctly. We get it done and we get it done right.

Creative Development
Most people wouldn't put these together in the same sentence… creative and Yellow Pages... but we do. While Yellow Pages is directional and informative by nature, we don't let that stop us from thinking outside the box with your creative. Our designers create ads that break through the clutter with clean art, white space and words that speak directly to your audience.

Internet Yellow Pages
You need it... we do it. iYP advertising is an important part of your media mix. In fact, it's so important we dedicated a whole section of our site to it. Check it out!

Reporting
Information is powerful. Information in the format you need it in is priceless. We customize our reporting to meet your needs. If we don't have it, we create it.

Billing
No one likes to talk about it, but it happens. Our billing system is accurate, flexible and above all simple for you. It's all about what you need. We customize our billing to meet your needs... whether it's splitting bills between locations/regions, providing directory breakdowns by location, offering credit card payment options, e-mailing invoices, or almost anything else you can think of.

Additional Agency Services
We know Yellow Pages and we do it well, but we also know that Yellow Pages advertising isn't the only aspect of your marketing mix... which probably includes direct mail campaigns, fulfillment, internet advertising, e-mail campaigns and much more. We do those really well too. Check out the other areas of our site... CBG Direct and Consulting Services to find out more or give us a call and ask us what we can do for you.

Account Management

Personalized service from experienced professionals. As a client of The Craig Business Group, you can rest assure that your directory program is in good hands, handled by an experienced Account Team. Of course we have other clients, but you won't know it when you work with us.

We do this for a living, so you don't have to. We know that you can get lost in endless piles of paperwork with Yellow Pages… so we make it easy by offering online and e-mail approvals of orders, artwork and white page listings.


Strategic Planning

250 Publishers ... 4,000 Headings ... 7,000 Directories

Why tackle that on your own when we do it for a living? We're specialists in planning and purchasing print and online Yellow Pages. It's our job to guide you through the advertising process... everything from directory and heading selection to evaluating the competitive environment, selecting ad units, developing creative, researching publisher incentives, budgeting, testing and how to integrate print and online advertising into a cohesive program.

We work for you... not the publishers. We are an independent agency dedicated to maximizing your Yellow Pages investment. Ask us for a free analysis of your current program. Let us show you what we can do for you.


Research

The great thing about Yellow Pages is that they are measurable. Do you know what your return-on-investment is for your advertising? You should... but if you don't we can help.

The industry spends a great deal of time and effort to provide secondary research on directories, headings, etc. All of the information is readily available to us... and to you.

• Am I spending too much or too little in Yellow Pages?
• Is bigger better... Will a larger ad lead to increased sales?
• Does color make a difference?
• Are independent (non-telephone company) directories worthwhile?
• Is a particular directory or heading working for me?
• Any other questions you need answered? We can find them for you.

Specialty Directories

4,000 directories and growing.

Are you overwhelmed with expansion books, mini directories, specialty and ethnic directories? We look at all the directories available to determine the most effective mix for you and your customers. Unlike other agencies, we take the time and effort to track down free advertising publishers offered to national advertisers. We don't make any money by doing this, but it's yours and it's free... you should take advantage of it.

Haven't seen any freebies coming from your agency? They're out there... call us.


White Pages Coordination

We know... White Pages are a headache for you. We also know how important it is that your listing be accurate- an increasingly difficult task in this world of expanding options for phone service. Did you know that switching service providers can effect, or even eliminate your listing from the White Pages? We do... and we can help you navigate through the world of utility and independent service providers.

Bottom-line... you need your listing to print correctly. We get it done and we get it done right.


Creative Development

Most people wouldn't put these together in the same sentence… creative and Yellow Pages... but we do. While Yellow Pages is directional and informative by nature, we don't let that stop us from thinking outside the box with your creative. Our designers create ads that break through the clutter with clean art, white space and words that speak directly to your audience.


Internet Yellow Pages

You need it... we do it. iYP advertising is an important part of your media mix. In fact, it's so important we dedicated a whole section of our site to it. Check it out!


Reporting

Information is powerful. Information in the format you need it in is priceless. We customize our reporting to meet your needs. If we don't have it, we create it.


Billing

No one likes to talk about it, but it happens. Our billing system is accurate, flexible and above all simple for you. It's all about what you need. We customize our billing to meet your needs... whether it's splitting bills between locations/regions, providing directory breakdowns by location, offering credit card payment options, e-mailing invoices, or almost anything else you can think of.


Additional Agency Services

We know Yellow Pages and we do it well, but we also know that Yellow Pages advertising isn't the only aspect of your marketing mix... which probably includes direct mail campaigns, fulfillment, internet advertising, e-mail campaigns and much more. We do those really well too. Check out the other areas of our site... CBG Direct and Consulting Services to find out more or give us a call and ask us what we can do for you.

Our services are customized to fit your needs. Call us today to learn how we can help you!