Have a question? It's ok, we all do. Here are the ones that we often get...
Select a Question What is a CMR? Are all CMR's the same? What qualifies as a National Account? How are you compensated? Can you negotiate the "best" rate? Do large agencies have more "buying power"? Isn't the use of print Yellow Pages declining? Is the Internet cannibalizing the print Yellow Pages? View All

What is a CMR?
CMR stands for Certified Marketing Representative. We earned this designation through the Yellow Pages Association after completing a rigorous certification process to demonstrate our knowledge of the industry and our abilities to manage and place National Yellow Pages advertising. In short, we are a Specialized Yellow Pages Advertising Agency that assists national and regional advertisers in placing Yellow Pages advertising.

Are all CMR's the same?
No. We're the best, but that's just our opinion. Check us out for yourself.

What qualifies as a National Account?
Account qualification standards are set by the Yellow Pages Association and must be adhered to by all agencies. To qualify, an advertiser must be advertising in at least three states, with twop publishers and in at least 20 directories.

How are you compensated?
We are paid by a commission from the publishers. There are no additional fees to the client for our services beyond the cost of the advertising placed.

Can you negotiate the "best" rate?
Yes. All agencies work off the same publisher rate card. We actively research and apply all available publisher incentives. You can be confident that you are getting the best rate available for your advertising.

Do large agencies have more "buying power"?
No. The size of the agency or their billings do not effect the pricing for the Yellow Pages advertising placed. All agencies work off the same publisher rate card.

Isn't the use of print Yellow Pages declining?
No. In fact, references have remained consistent over the past several years with over 14.5 billion references annually.

Is the Internet cannibalizing the print Yellow Pages?
No. The two products are actually complementary. While iYP has certainly seen strong gains in recent years, it has not been at the expense of the print Yellow Pages.

What is a CMR?

CMR stands for Certified Marketing Representative. We earned this designation through the Yellow Pages Association after completing a rigorous certification process to demonstrate our knowledge of the industry and our abilities to manage and place National Yellow Pages advertising. In short, we are a Specialized Yellow Pages Advertising Agency that assists national and regional advertisers in placing Yellow Pages advertising.


Are all CMR's the same?

No. We're the best, but that's just our opinion. Check us out for yourself.


What qualifies as a National Account?

Account qualification standards are set by the Yellow Pages Association and must be adhered to by all agencies. To qualify, an advertiser must be advertising in at least three states, with two publishers and in at least 20 directories.


How are you compensated?

We are paid by a commission from the publishers. There are no additional fees to the client for our services beyond the cost of the advertising placed.


Can you negotiate the "best" rate?

Yes. All agencies work off the same publisher rate card. We actively research and apply all available publisher incentives. You can be confident that you are getting the best rate available for your advertising.


Do large agencies have more "buying power"?

No. The size of the agency or their billings do not effect the pricing for the Yellow Pages advertising placed. All agencies work off the same publisher rate card.


Isn't the use of print Yellow Pages declining?

No. In fact, references have remained consistent over the past several years with over 14.5 billion references annually.


Is the Internet cannibalizing the print Yellow Pages?

No. The two products are actually complementary. While iYP has certainly seen strong gains in recent years, it has not been at the expense of the print Yellow Pages.

Have a question we didn't already answer? Write it below and send it to us. If we add it to our Frequently Asked Questions list, Bob will buy you lunch!

If you have a question that you want answered immediately and don't care about your chances for the free lunch, call Bob now at (585) 244-4940!