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The fundamental strength of The Craig Business Group is our experience and excellence in strategic planning.

We take the time to conduct a thorough analysis of your current situation and from there develop a strategic marketing campaign, including follow up and feedback.

Our strategic planning services include:


  • Analysis of current marketing situation and isolation of primary objective
  • Analysis of strategic alternatives to arrive at optimum strategy
  • Testing of design alternatives developed by graphic artists who are the best in the business
  • Selection of best media for tactical implementation of the campaign
  • Set up of test cells, response criteria, and factors that determine success
  • Post campaign matching of targets to responders and buyers
  • Feedback of results into models for future campaigns

Let us use our expertise to help you design a strategic campaign.

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